Greg Yardley's made the switch from Del.icio.us, in support of the principle of sharing revenue with users.

Simpy [will] let you add your own AdSense links to your bookmarks page, allowing you to make 100% of the revenue, that got my attention enough to dust off the Simpy account. I love revshare with end users - it strikes back at the whole ‘Web 2.0-colonialism ride the long tail of user-generated content to riches’ theme by treating people as publishers, which is exactly right. So I’ve switched over to Simpy.

Greg also has some great ideas about how Simpy might leverage their user's importation of adsense to corner the market. Interesting...

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