Further to the fake-o blogs that were designed as a component of Sharp's "win a big-screen TV" contest, and of course the ground-breaking Alias web puzzle, now here's a Crossing Jordan pathologist reaching out to fans of the show with an ongoing mystery to solve. How long 'til CSI is doing the same thing?

Interesting use of the web to draw in the fans and keep them interested and engaged for longer than 1hr/ week. I assume there will eventually be a commercial tie in for the TV companies too....