Researchers are tracking which parts of the screen people look at when they're viewing Google search results. "As you can see from the image, if your ad doesn't appear in the top three spots searchers probably won't see it."
The next part of the problem, then, is picking a unique, relevant and interesting keyword that people will search on.
From A Welsh View and Google Blogoscoped
Guess I'll do a Google search.
On second thought I think I'll just let the keywords fall where they may. Less less chance of ulcers that way.