Blogger Hacks, Categories, Tips & Tricks

Thursday, March 09, 2006
Pay for placement
I have a strong interest in the sometimes shady world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO and SEM is the use of techniques to improve the ranking of a web page in search engine results. If, for example, you have a website selling blue widgets, you want people who Google for "blue widgets" to easily find your page.

One way to enhance your search engine placement is to buy links from other websites. Google frowns on this practice and will penalize your site if they catch you doing it, but some highly ranked websites make decent money by selling links to your page.

Bloggers are also known to accept money to make favorable mention and provide a link to a website. Your hypothetical seller of blue widgets may visit a site where link selling occurs and offer $20 to any blogger who will write a post about his site.

Would you accept an offer like that? Let's say you write an average of three posts per day. If you took one paid posting per day at $20 per post and did that five days per week, that's $400 per month of income for your blog.

Where do you draw the line, though? Do you keep the advertising (and that's what it is) on topic for your blog? Do you disclose which posts are paid advertising? If you don't disclose, what's the risk of being outed?

What if the paid advertising comes not from Sam's Blue Widgets, but from somebody like, say, Wal-Mart?

The New York Times article doesn't describe that exact situation -- the article describes instances where Wal-Mart marketing has developed relationships with bloggers and sends them what are basically press releases in blog-style format, complete with HTML markups. But it's not a stretch to believe that large corporations are paying influential bloggers for favorable mention. Boing Boing, for example, is very clearly a commercial blog. I believe it's only a matter of time before their suggest-a-link form includes an option to pay for express evaluation.

So, how about it bloggers? Is a measly $20 worth the trust of your faithful readers?

Posted at 2:05 AM by Yokota Fritz.
1 Comments:
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Anonymous Craffter said...
i am not proud to say that i know a lot about shady things like that, i will not tell anymore, i do not do it anymore for over a year.

you want a answer john? no it is not worth it.....ANYMORE.

it was worth it 2 years ago when it could pay A LOT. now, even the thing that there is a lot more audience, there is a hell o a lot more offer with a very passive and not effective demand for it, that is the cold hard truth, sure there are still a handfull making big big bucks, but you know what is the secret in that?

1.-Inserter bots
2.-REALLY shadowy SEO (exploit, and every bad trick)
3.- Hypeware: what is hypeware?, the selling of the idea you are doing incredible doing what you are doing in a way other belive it and begin link from your blog..

and that is not all, there is actually a need of a tiny staff besides a mind running it, but yes it does can bring some big bucks.

what is the way to go then?

Contextual text ad?, tooltip ads?, sideway show ads?, etc?

NO, even if you have more control of the advertising you are screwed if you think that you can overcome the advertising and still being a important authority blogger.

The solution? Sponsors (boingboing like), donations (a jar that can accept paypal,gp, and bitpass) and paid blogging by your own readers (how?, that i will not tell)

I hope you find my comments somehow interesting.

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