You might be thinking "people seem to likeA good summary. I'm a particular fan of this whole process, & I think the Freshblog story is an example of the (moderately) good things that can happen when you focus and tailor your blogging in response to audience interests and cues. Find your microsphere.....
my blog already, I don't need to do this". It is surprising how
effective spending a little time trying to get into your audience heads
can be.... When you hit the spot it really pays
You have to remember you are not your audience,
you only get really successful not when you entertain yourself but when
you are interesting to your readers. The keys to this are locked in
your audiences heads and you need to work to reveal them.
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