So what's it for? The chance to add your own content & tag it to make it searchable.

• Is it Geocities for the Millennium?
• Is it G-Bay?
• Is it Craigslist?
• Is it an online diary / planner / schedule?
• Is it a virtual "jacket pocket" for stuff that you find on the web, write on bits of paper, & lose in the laundry?

Is it all of the above? Tech Memeorandum has a digest of all the action. I'll be interested to see what this turns into.... I guess if it is really "all of the above" there's the potential to capture a huge audience for multiple purposes.

See John Battelle for the philosophical shift that this might represent:

It marks a significant departure for the company: It will become a publisher, a competitor in the content creation and management game, which places it in direct competition with the multitudes who feed and feed off the main Google search engine. Watch. This. Space.

I couldn't agree more.... There's plenty to watch.....

Filed In: GoogleBase, Google, Search, Webtech