Temporarily for the worse google-wise, I'm sure, but hopefully for the better in the long-term, britblog has been rebranded. The idea is that I can now justify the broader scope of my posts and will feel less pressure to unearth hard-to-find nuggets about the country of my birth. Instead, if it is cool, fresh, funky, or otherwise interesting to me, it will be here. I lose a bit of focus in the brand identity, but I'm not defrauding my readers any more, and I might be re-energised to post some more stuff. My blogroll is also rebranded. Less politics. More cool stuff. Thusly, I give you: