Tony Conrad, CEO of Sphere... and his team had carefully calibrated the release of the beta version, first testing it in a small group, and then gradually expanding. But when his friend, Om Malik, gave Sphere a thumbs-up in a blogpost, 20,000 people rushed to sign up for the beta version. It was far more than Sphere was ready to handle.I wonder how you get the cat back in the bag?
From Businessweek