As a follow up to the previous post (& possibly still fuelled by the apocalyptic paranoia that I was feeling when I wrote it.....), Jakob Nielsen's Weblog Useability Problem #10: Having a Domain Name Owned by a Weblog Service

Having a weblog address ending in blogspot.com, typepad.com, etc. will soon be the equivalent of having an @aol.com email address or a Geocities website: the mark of a naïve beginner who shouldn't be taken too seriously.

Letting somebody else own your name means that they own your destiny on the Internet. They can degrade the service quality as much as they want. They can increase the price as much as they want. They can add atop your content as many pop-ups, blinking banners, or other user-repelling advertising techniques as they want. They can promote your competitor's offers on your pages. Yes, you can walk, but at the cost of your loyal readers, links you've attracted from other sites, and your search engine ranking.....The longer you delay, the more pain you'll feel when you finally make the move.

Bugger!!

Oh, and hey, in an "oh the Irony" groan-worthy moment, where do you think I got this link from? Yup. My sub to blogger buzz, where they proudly announce "Don't worry!! We don’t get rid of Blogspot blogs, even if you do leave them languishing for years."

That's part of the problem!! aaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrggggggggghhhhhhhh!! (small pop as head explodes!!)

See SEW for a comprehensive review, and a further prompt to get your own domain.