Google Personalised Page lets you add content from feeds so that the stuff you like pops up on the main page. After signing in, you select add content in the top left, & then search by keyword or FeedURL in the left column. The results appear as a list w/ an add button next to each one, & then you can add the content across onto the main page.
There's an opportunity for further integration here. I'd like it if you could import feeds wholesale from another reader, (Kinja / Bloglines) & I'd also like it if there was a one-click add link for the Google personal home-page & not just for Google Reader. Let's see whether the two new Google technologies become more integrated as time passes.
Filed In: igoogle, webtech, blogtech, feeds, readers, syndication, search