Not preview times, or advert times, or hypnotic "wouldn't you like to drink me" animated bouncing cola bottle times. Movie times!!

In February, [New York] City Councilwoman Gail Brewer floated the idea of making movie theaters list the times movies actually started, versus having people sit through the countless commercials before them. Now, Loews Theaters will be printing when movies really start, sorta: The NY Times says movie listings, ads, and web listings will still have the time when movies+trailers+commercials start, but a note will say "the feature presentation starts 10 to 15 minutes after the posted show time."

So not, in fact, movie times at all, as they note at Gothamist. Besides which, if you wait & show up for the movie time, you won't get a good seat & your date / spouse will be on the other side of the theater. Then how will you hit them with M&M's?

Filed in: movies, madness, urban, NYC