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Wednesday, October 06, 2004
The Substance of Starbucks:
From Virginia Postrel: "It's been a pioneer in creating economic value not just from coffee and service but from the look and feel of its store environments--so much so that now everybody "wants to be like Starbucks." But the company's strategy demands more than a standard cookie-cutter style, however attractive. It requires the ability to vary the aesthetic from store to store while maintaining a distinctive Starbucks identity."
Posted at 6:07 PM by John.
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