Just ask Richard Branson: Universe Today: "Entrepreneur Richard Branson announced today that his company, Virgin Galactic, will be taking Scaled Composite's SpaceShipOne to the next logical step, and offer flights to the public. Virgin Galactic has ordered a larger version of the X-Prize contender suborbital spacecraft which will carry five passengers - the deal is reportedly worth $25 million over the next 14 years depending on how many ships are built. Tickets are expected to cost just over $200,000, and will include three-days of training, but industry experts expect the prices will come down with increased flight frequency." Read the whole thing to see a pic of the ship.
Here's a slightly more cynical take on the operation, from Tech TV.