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Monday, September 27, 2004
Are ye cuttin' me Mars Bar in half?
"LONDON (Reuters) - King-sized Mars and Snickers chocolate bars will be cut down to size in Britain next year as a leading food manufacturer responds to growing pressure about portion distortion and rising levels of obesity.
The over-sized snacks, some weighing as much as 100 grams (3.5 ounces) and containing 387 calories, will be cut into "two shareable portions"...
We're changing the format. It will become shareable and delivered in two pieces," Mark Reid, of Masterfoods, told Reuters on Monday.
He said the decision was the company's contribution to Britain's Food and Drink Federation's manifesto to address portion size. The federation published the industry's response to the obesity epidemic on Monday. The plan addresses several issues including a new approach to portion size to reduce over-consumption, labelling, advertising to children, vending and public education."

And how many of the folks who buy these are really going to just eat one piece? Huh?
Posted at 5:20 PM by John.

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