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Tuesday, June 15, 2004
New Sponsor for Lance
"Beginning in 2005, the team will be known as the Discovery Channel Pro Cycling Team. Under the agreement, Armstrong will serve as an on-air personality across Discovery's networks in the United States and around the world. There will be a number of programming initiatives to be announced later. The Discovery Channel will be prominently featured on the team's complete uniform and on team-related communication and promotional materials. In addition, during the remainder of the 2004 cycling season, Discovery will sponsor the team with the placement of the Discovery Channel logo on the team's jerseys.

Armstrong will attempt to win his sixth consecutive Tour de France next month and also announced today he will race in next year's Tour de France."
Posted at 3:10 PM by John.

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