and now this:

"BBC2 is looking for Britain's most ambitious, hungry, business-minded individuals to take part in a new TV series where the winner will work for tycoon Sir Alan Sugar.

Sir Alan, the multi millionaire behind Amstrad, the man credited with bringing computers to the mass market throughout Europe, the saviour of Tottenham FC, advisor to Gordon Brown, champion of enterprise initiative and philanthropist extraordinaire wants YOU as his new protégé for one year... You'll be paid a monumental salary for your skills, talent, motivation and business acumen - all you have to do is survive each and every one of the business tasks he throws at you in what will be your longest and most exhilarating job interview ever."