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Friday, March 05, 2004
Martha found guilty. "Martha Stewart built her company around her own image and tastes.

Now after Stewart's conviction on federal charges, it is left to search for a future without her.

Some experts Friday questioned whether Stewart's homemaking empire, once valued at $2 billion, could survive without her name and face on its magazines, books, television shows and merchandise sold at Kmart stores. There is no obvious successor, they said, despite two years of efforts by the company to downplay its namesake in favor of other employees.

The experts also said the guilty verdict was a blow to Kmart Holding Corp., which had been hoping sales of towels, sheets, gardening tools and other products bearing the Martha Stewart Everyday label would fuel its rebound from bankruptcy. Consumers purchased about $1.5 billion worth of Stewart-related merchandise in 2002, the most recent available data."
Posted at 8:30 PM by John.

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