It seems to be Commerce v. Culture week:

Save The Bottom Line!
Sign the online petition to let NYU know how you feel!

"As the megacorporations narrow their investments into a dwindling stable of megastars, more and more singer-songwriters continue to get marginalized out of business. What’s more, despite its claims to being the greatest city and the world and the center of the universe, New York already has too few venues for such talent to be heard. There is only one live music venue of its kind worthy of being dubbed an historic landmark.

The Bottom Line: This is not about commerce but culture."

Check out the club's official website.