I'm fascinated by the sale of things that don't really exist... or perhaps I mean the existence of things that you can't touch, move, or use outside of their specific context....but that you still pay for. In this vein, BoingBoing points out that "GamePal.com will rent you a pre-played character for the massively multiplayer game of your choice, already leveled-up to the point where the game starts to get really fun, without having to do all that tedious grinding."
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