Engadget : "How often is it that you’re at the, uh, “video” store and can’t narrow down a choice from a [broad] selection? Well, just download xobile’s LeapScan-based software from Vivid’s site (yes, that Vivid), and you’ll be able to aim that cameraphone at a QR-code like barcode and get linked to a hosted video trailer."

So the Valley is first on the tech scene again.

Anyway. Think of the long-term apps. What if a movie magazine printed a barcode next to their review & let you cameraphone your way to clips or other exclusive content? What about a billboard?

Pretty darn cool.

Filed in: movies, marketing, technology, wireless